[레포트] Starbucks PPT / Starbucks Mike Asunc
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작성일 20-12-14 11:16
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Download : Starbucks PPT.ppt
레포트 Starbucks PPT / Starbucks Mike Asunc
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Starbucks Mike Asuncion Neha Jogani Shei...
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[레포트] Starbucks PPT / Starbucks Mike Asunc
Starbucks Mike Asuncion Neha Jogani Shei...
레포트 > 기타
Starbucks Mike Asuncion Neha Jogani Sheily Chhabria Anand Mahendra Todays Agenda Coffee Industry Analysis Company Overview Marketing Philosophies 4 Ps Financial Analysis SWOT Analysis Market Expansion Grid Coffee IndustryMarket Structure and Value Chain Market Segmentation Segmented by size, types of beans, and focus (types of coffees) Market Size and Growth US is largest coffee consuming nation 26% of worlds imports Retail Coffee Sales was 9.2 billion dollars 23% was specialty coffee By the cup, coffee sales was 8.7 billion dollars 38% was specialty coffee Coffee Consumer Demand Trend 50% of Americans drink coffee Coffee houses cause strongest increase in coffee consumption Mergers allow commercial coffee to enter specialty markets and vice versa Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow 1971 - Starbucks Coffee opens is first store in the Pike Place Market in Seattle, Washington ...
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